What is Offline Marketing?
Offline marketing refers to any advertising that is carried out using traditional offline media, such as television, billboard ads, and radio. As opposed to online marketing, which utilizes media channels that reside on the internet, offline media does not necessarily need the online connection to successfully carry out a campaign. However, as numerous studies on multichannel marketing indicate, offline and online media can work together to drive higher ROI and often generate more success when combined than when siloed.
TV / Radio
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